DARÍO
STRASCHNOY
Founder and President

DARÍO
STRASCHNOY

Founder and President

Darío was previously a partner and President of Young & Rubicam Buenos Aires. He developed and led the operations of the entire Y&R Group (Young & Rubicam, Wunderman, Burson Masteller and Mec) in Argentina, turning it into the number one group in the country during his ten years in the role.

He has worked for the following brands for over twenty years: Danone, Quilmes, Visa, Tulipán, Banco Galicia, DIRECTV, Farmacity and Musimundo, among others.

Darío has been named several times as one of the 100 people with the best reputations in the country in the MERCO rankings.
Carmelo
Maselli
Regional General Creative Director

Carmelo
Maselli

Regional General Creative Director

Together with Lucho Sánchez Zinny, Carmelo created Samsung’s multi-award winning Safety truck campaign, the most successful in Latin America across all media according to the latest edition of the Gunn Report.

In 2015 they won eight lions at the Cannes Lions (including three Golds and one Titanium), and are responsible for creating the CarOne brand, with which they won 5 TV Lions across four different editions. They have also worked for brands including Nike, Coca-Cola, Fiat, Nestlé, Arcor, Claro and Walmart, among others.
Lucho
Sánchez Zinny
Regional General Creative Director

Lucho
Sánchez Zinny

Regional General Creative Director

Along with Carmelo Maselli, Lucho created Samsung’s multi-award winning Safety Truck campaign, the most successful in Latin America across all media according to the latest edition of the Gunn Report.

In 2015 they won eight lions at the Cannes Lions (including three Golds and one Titanium), and are responsible for creating the CarOne brand, with which they won 5 TV Lions across four different editions. They have also worked for brands including Nike, Coca-Cola, Fiat, Nestlé, Arcor, Claro and Walmart, among others.
EUGENIA
SLOSSE
Director

EUGENIA
SLOSSE

Director

A graduate of USAL, Eugenia began working in the advertising industry twenty years ago. She has ample professional experience in many different product and service categories (packaged goods, financial services, retail, beer and cellphones) working intensely for important accounts such as Banco Galicia, Danone, DIRECTV, Jumbo Retail, Movistar, AB Imbev, and Shoppings de APSA, among others.

She has worked for most of her career together with Darío at Young & Rubicam Buenos Aires. Her role as Chief Client Officer was key to the success of the agency as she was responsible for all the agency's clients. She also led the New Business department.

Eugenia has won the Jerry Goldenberg award for her personal performance and several more awards with the agency.
Pablo
Lezama
Planning Director

Pablo
Lezama

Planning Director

Pablo has over 25 years’ experience in the world of brands and advertising, starting out as a copywriter for advertising agencies and television channels. He was General Creative Director at Altheim before creating the planning boutique Cultura de Marcas. He is a Senior Ontological Coach and a teacher at the Escuela de Creativos and the Escuela de Comunicación Mónica Herrera.
ANZU
MURACA
Digital Content Director

ANZU
MURACA

Digital Content Director

Anzu Muraca is joining as Digital Content Manager, contributing her strategic and creative vision for brands online. Previously, she worked as Social Media Director at Circus, where her work included #ElPibeDeLosCajones forQuilmes, Moria for Orange is the New Black, #NoTeVayasLio for Spotify and Pinedo for House of Cards. She is also the co-author of the book TWITTER qué mierda hacer con él (Twitter: What the Hell to Do With It).
ALAN
KUPERMAN
CFO

ALAN
KUPERMAN

CFO

Alan has a degree in Administration from the UBA and over 15 years’ experience in financial management. He has worked in the field of communications for ten years. Before joining Untold_ he worked for two years as CFO of Publicis Buenos Aires and prior to that for five years at the Young & Rubicam Group Buenos Aires as Head of Planning and Administration.

Before entering the communications sector, he spent five years in the Administration and Finance departments of different companies in the retail sector.
FEDERICO
ERHART
Director, Carlos y Darío Miami

FEDERICO
ERHART

Director, Carlos y Darío Miami

Federico graduated from the FAECC and has 15 years’ experience in the world of communications. He specializes in the international development and positioning of brands.

He began his career at Havas and has worked in Argentina, Puerto Rico and New York. In 2010 he moved to Miami and held Client Service and New Business roles at Saatchi & Saatchi at regional and global levels.

He has worked for Procter & Gamble, General Motors, BBVA, Sony, sanofi-aventis, 20th Century Fox, DirecTV, Diageo, Pernod Ricard, St. Jude Children's Research Hospital and Molinos Río de la Plata.
NATALIA
SCOCIMARRO
Director of Communications

NATALIA
SCOCIMARRO

Director of Communications

Natalia has 20 years’ experience in institutional communications, working at multinationals, consultancies and advertising agencies.

Before coming to Carlos y Darío she was Director of Communications at Young & Rubicam Buenos Aires for four years. Previously, she was in charge of the Press and Institutional Affairs Department at Claro, which she joined to lead the start-up for the absorption of CTI Móvil by Claro. She won an Eikon Award for her work in 2009.

In her career she has worked for DHL, CCU Argentina, Repsol YPF, Aguas Argentinas, Adecco Internacional, Banco Itaú and Banco Société Générale during the Argentine financial crisis in 2001.
FRANCISCO
IBARROLA
Creative Director

FRANCISCO
IBARROLA

Creative Director

After brief periods at Grey and McCann, Francisco worked at Leo Burnett Buenos Aires for Arcor, Jeep, Fiat, Walmart, Samsung and Isenbeck.

Five years later, he joined Young & Rubicam Buenos Aires, working for Arcor, Movistar, Quilmes, Musimundo and Olé.

In his career he has won the FIAP, Clarín, Diente, Wave and El Ojo de Iberoamérica Awards.
Matías
Aguilú
Creative Director

Matías
Aguilú

Creative Director

Matias began his career at Grey Buenos Aires in 2007. Later he joined La Comunidad Buenos Aires, where he was art director for two years. He then moved to Young & Rubicam Buenos Aires and two years later joined DAVID Buenos Aires. Finally, in 2015 he went to Carlos y Darío as Creative Director.

During his career he has won several international awards and worked with clients such as Coca Cola, P&G, Musimundo, Unilever, Playboy, CCU, La Nación and Arcor, among others.
Estefanía
Pecora
Creative director

Estefanía
Pecora

Creative director

Before joining Carlos y Dario, Estefanía was Creative Director at Del Campo Saatchi & Saatchi, Leo Burnett and Publicis Argentina.

In her career she has worked for brands such as Car One, Renault, Andes, Samsung, Fiat, AXN, Arcor, Nestlé, and BGH, winning awards at Cannes, the London International Awards, Fiap, El Sol, El Ojo de Iberoamérica, the Effie Awards and Diente.
Leandro
Ezquerra
Creative director

Leandro
Ezquerra

Creative director

Before joining the agency, Leandro was Creative Director at Del Campo Saatchi & Saatchi, Leo Burnett and Publicis Argentina.

In his career he has worked for Car One, Renault, Andes, Samsung, Fiat, AXN, Arcor, Nestlé, and BGH, and has won awards at Cannes, the London International Awards, Fiap, El Sol, El Ojo de Iberoamérica, the Effie Awards and Diente.
LUCIA
VILLAMIL
Account Group Director

LUCIA
VILLAMIL

Account Group Director

Lucia worked for four and a half years for Leo Burnett as Account Director for Arcor (Divisions: institutional foods, candy, chocolates and ice-creams), Banco Hipotecario, Car One and Chrysler.

She previously worked at La Comunidad for six years for local and regional brands including Volkswagen Argentina y Latin America, La Nacion, Rolling Stone, TCL, Cencosud, Unilever and the Coca Cola Company. 
SOLEDAD
GARCÍA EUGUI
Head of Finance

SOLEDAD
GARCÍA EUGUI

Head of Finance

Having graduated from the UBA as a Public Accountant, Soledad began her career at the family accounting firm and then joined the finance team at TYC Sports. She moved into advertising business administration when she started to work at Young & Rubicam Buenos Aires in 2010. There, she worked in the Administrative Reporting and Control Department before being promoted to Head of Finance.
JOAQUIN
GÜIRALDES
Audiovisual Producer

JOAQUIN
GÜIRALDES

Audiovisual Producer

Joaquín studied Image and Sound at the UBA. He started his career at argentinacine before moving on to David as an editor, where he was promoted to audiovisual producer. He holds the same position at Carlos y Darío.
ALEJANDRO
DIEGUEZ
Copywriter

ALEJANDRO
DIEGUEZ

Copywriter

Having begun his career as a copywriter at Grey Argentina, Alejandro subsequently moved on to Don, and later worked at Young & Rubicam Buenos Aires and David. He currently works at Carlos y Darío. In his career he has worked on campaigns for brands such as Banco Galicia, Movistar, Quilmes, Alto Palermo, Heineken, Fibertel, Arcor, Burger King, TyC Sports and Powerade, among others.
JOAQUIN
ETCHEGARAY
Art Director

JOAQUIN
ETCHEGARAY

Art Director

Joaquin graduated in Advertising from UCES and started working at Young & Rubicam Buenos Aires as Art Director. Four years later, he moved on to David The Agency, where he stayed for a year until joining Carlos y Darío. Throughout his career, he has worked on campaigns for brands such as Banco Galicia, Movistar, Quilmes, Alto Palermo, Burger King, TyC Sports and Powerade, among others.
MARÍA
JORGENSEN
Art Director

MARÍA
JORGENSEN

Art Director

Maria graduated from the Universidad del Salvador and was briefly an intern at El Cielo A y B before moving on to work at Savaglio Studio for brands such as Buenos Aires Provincia, Techint, Grupo Clarín, Municipio de Tigre and Vacalín, among others. In 2014 she joined Carlos y Darío and a year later was given the opportunity to represent Argentina at the Cannes Young Lions, where she won a Silver Award in the Print category.
JAVIER
ABARCA
Copywriter

JAVIER
ABARCA

Copywriter

Javier began his career in advertising in his native country, Costa Rica, long before graduating from the Universidad Latina in Advertising. He joined Ogilvy as a copywriter and then moved on to McCann San José, where he worked for local and regional brands for five years.

In 2014 he moved to Buenos Aires where he joined El Almacén and subsequently Carlos y Darío. In 2015 he was given the opportunity to represent Argentina at the Cannes Young Lions, where he won a Silver Award in the Print category.
MARTÍN
STRASCHNOY
Business Development

MARTÍN
STRASCHNOY

Business Development

With a degree from Parsons School of Design in New York, Martin started his career at Young & Rubicam in 2006. During his 5 years in the agency he went from Clients Services intern to Digital Practice Supervisor overseeing the entire operation of the department. Later on , he also worked at DIRECTV Latin America in New York at a regional level. Throughout his years in the industry, Martin has worked for clients such as Movistar, Coca-Cola DIRECTV, LATAM Airlines, Quilmes, Musimundo, Visa, Danone, Banco Galicia, Olé, Alto Palermo and TyC Sports among others.
MAGDALENA
FERNÁNDEZ VILLA
Account Supervisor

MAGDALENA
FERNÁNDEZ VILLA

Account Supervisor

Magdalena worked three years and a half at Leo Burnett as Account Supervisor for clients such as Samsung, Banco Hipotecario and Samsung. She previosuly worked for Euro RSCG oversseing Claro and for TBWA in charge of BMW, Pedigree and Nivea.
PAULA
MEDINA RIVERO
Account Executive

PAULA
MEDINA RIVERO

Account Executive

Paula has a degree in Advertising from the UADE. She started her advertising career in the Accounts Department in 2012 at Almirante Hypólito. She worked for different product and service categories including Quaker Latam, Sidra Real, Molinos, Catena Zapata, Toddy and Gran DT, among others.
VICTORIA
GONZÁLEZ PAVONE
Account Executive

VICTORIA
GONZÁLEZ PAVONE

Account Executive

Victoria has a degree in advertising from UADE. She has worked as Account Executive for The Blue Box, overseeing clients such as Clarín, Havaianas, Molinos Río de la Plata and DirecTv.
CANDELA
CALVO
Account Executive

CANDELA
CALVO

Account Executive

Candela has a degree in advertising from UCES. She began her career in 2010 at Altheim Comunicaciones, where she worked as Account Exectutive. She later worked for Leo Burnett and Wunderman overseeing brands such as P&G, Jeep, Dekalb and Yves Saint Laurent.
MACARENA
CALDENTEY
Art Director

MACARENA
CALDENTEY

Art Director

Macarena studied advertising at Universidad de Palermo. She initially worked in two different creative agencies for clients such as Pepsi, Topper, Carrefour, Honda and the National Tourism Bureau. She later joined Young & Rubicam Buenos Aires where she worked for Quilmes, DirecTV, Banco Galicia and Movistar. She created the illustration for two children books for the Peruvian publishing house Letras Universales.
KEVIN
Zelaznik
Editor

KEVIN
Zelaznik

Editor

Having graduated in Advertising from the UADE, Kevin began his career producing homemade videos on Youtube and moved on to work in the creation of digital content (both audiovisual and graphic) for Danone, CCU, Unilever, and Pepsico, among others. He has worked at Carlos y Darío since the day it was founded.
Lester
Salhuana
Art Director

Lester
Salhuana

Art Director

Muy pronto.
JOSE LUIS
RIVERO
Head of Operations

JOSE LUIS
RIVERO

Head of Operations

Jose’s entire career has been spent in the field of advertising. When he was 19, he started work for different firms and in 2015 he joined Carlos y Darío.
Micaela
Pedrazzini
Directorial assistant

Micaela
Pedrazzini

Directorial assistant

Before joining Carlos y Dario, Micaela worked at Cencosud, where she was assistant to the president for more than four years.

Previously she was directorial assistant at Ceicom (Grupo Indra) for over four years.
Martina
Fileni
Art director

Martina
Fileni

Art director

Martina is 25 years old. She studied at Underground before travelling the world. On her return, she went to work at the 20dedos agency.
Lucas
Rubiolo
Copywriter

Lucas
Rubiolo

Copywriter

Lucas is 22 years old. He studied at Underground. He was about to get a degree in law when he was lured away by the advertising industry. He was previously a copywriter at El Almacén.
MAGALI
ALONSO
Account Assistant

MAGALI
ALONSO

Account Assistant

Magalí started out in the digital world as a Business Development Manager, working for Ybrant Digital and 152 Media, monitoring and negotiating the purchase of online media. 

After graduating from the AAP as an Account Director, she decided on a change of course and joined Carlos y Darío as an Account Assistant.
GASTÓN
FLORES VALMAGGIA
Account Assistant

GASTÓN
FLORES VALMAGGIA

Account Assistant

Gastón is 24 years old and studies advertising at Universidad de Morón. He has wanted to work in advertising since he was in high school. He is now taking his first steps in advertising as an Account Assistant in Carlos y Darío.
Sofía
Arenillas
Account assistant

Sofía
Arenillas

Account assistant

Sofía is 19 years old and studies Advertising at UCES. She assists with account services for AXION and Sidra Real. One of her objectives for her professional development is to work overseas.
Julieta
Neumarkt
Receptionist

Julieta
Neumarkt

Receptionist

Studies Image and Sound Design at the UBA.

Has written and directed several short films. Her film Marianne won first prize in Argentina at the Festival Asterisco competition organized by the Ministry of Social Development.

Previously, she helped to organize film festivals such as Bafici.
Lara
Miño
Receptionist

Lara
Miño

Receptionist

Lara is 23 and studies Fashion Design at the Escuela Argentina de Moda.